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  • China's marathon boom unlocks new consumption scenarios

    In recent years, the craze for running has been at all time high in China. According to the statistics revealed by China Marathon, there were 32 marathon events nationwide on the same day of March 30, with over 420,000 runners.

    April03,2025


  • ​Beijing 2022 Winter Olympics boosts sports economy, with trln-yuan market expected

    With the approach of the Beijing 2022 Winter Olympics, the ice-snow tourism season is launched in multiple regions of China at a faster speed, boosting related consumption.

    January25,2022


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